CouponUpto Operation Report in Early 2020

CouponUpto, the leading collector and distributor of promo and discount codes, has had a glorious year with its rapid spread in not only the US market but also many parts of the world. Based on reliable data from SimilarWeb, CouponUpto Analytics Department has published a monthly report revealing the company's operations over the past 6 months, from which to reevaluate itself and prepare for active marketing strategies for a turbulent 2020.

In the increasingly busy pace of life, the soaring connectivity of mobile devices plays an important role in consumer purchasing decisions. The need for convenience has given rise to a variety of life-simplifying solutions such as e-commerce sites, home or office delivery services, bargain discount codes, and more.

Overall, all the criteria presented here show a positive sign, which indicates that CouponUpto is functioning well and new strategies need to be promoted to make leaps and bounds. Both worldwide and domestic US rankings of the company have risen to 151,090 and 41,700 respectively.

Going into details, the Total Visits of the CouponUpto site reached 310.39K at the end of January 2020, increasing 84.73% compared to that in August 2019. Within 6 months, the site has attracted a huge number of new consumers, which exposed how vast the coupon seeking demand is.

 

Notably, the period from August to mid-November 2019 witnessed an upward trend but not significantly. Meanwhile, there was an escalation in the last 2 months of 2019. It can be concluded that November and December are the peak months of discount hunting because of the numerous sale programs such as Black Friday, Christmas, and New Year. Around this time, CouponUpto had forecasts about new shopping trends and technological preparations for thriving growth in 2020.

However, our experts also believe that the bounce rate is not ideal (48.36%). We are striving to improve the system in terms of technology, customer services, coupon quality to bring the best experience to consumers, with the goal of creating a smart and convenient shopping environment.

 

Classified by countries, CouponUpto's traffic is obviously the highest in the US, accounting for 45.75% of the countries worldwide. The proportion of traffic in the UK, despite staying only at 6.28%, is experiencing a rapid increase reaching 123.9%. The company considers this a very potential market to expand. Regardless of nationality or economic conditions, customers from all over the world have a special love for the deals.

 

This bar chart unveils Traffic Sources that display the address leading customers to the CouponUpto page. We can clearly see that the number of customers who manually type keywords and search for coupons ranked at the top with nearly 60% of the total, followed by Referrals with 33.21%. The remaining sources such as Social or Mail took up a minor and negligible amount.

 

For example, 96.19% of the Search source is from Organic Keywords, overwhelmingly compared to Paid ones. As you may know, Organic search is based on natural rankings determined by search engine algorithms and can be optimized with various SEO practices. In contrast, for Paid Search, website owners have to pay for their site to show for some keywords (Adwords). Prominently, "toonly coupon codes" and "printify coupons" are organic keywords that receive significant increase rates of people seeking.

CouponUpto has been promoting tons of strategies to optimize its apparatus and narrow the gap between consumers and brands. This promises to reach more partners and customers, ensuring creating a multilateral trust on the digital technology platform.