is a website providing breadcrumb navigation solutions for websites that have a lot of pages in order to enhance the way users find their way around. Their breadcrumb solutions work to improve the findability of website sections and pages. In general, the site offers users great ways to trace the path back to their original landing point.

Not only does the site offer helpful solutions for web design but there are also a lot of articles related to web design, web development and technology. However, this website was shut down and there is currently no available information about it.


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According to software developer Nick Babich, Breadcrumbs (or breadcrumb trail) is a secondary navigation system that shows a user’s location in a site or web app. The term came from the Hansel and Gretel fairy tale in which the main characters create a trail of breadcrumbs in order to track back to their house.

Same as in fairy tale, visitors need to know their location in the site’s hierarchical structure in order to possibly browse to a higher level in the hierarchy.

Breadcrumbs serve as an effective visual aid, indicating the location of the user within the site’s hierarchy. This property makes breadcrumb navigation a great source of contextual information for users and helps them to find answers on the following questions:

  • Where am I? Breadcrumbs inform visitors of their location in relation to the entire site hierarchy.
  • Where can I go? Breadcrumbs improve the findability of site sections and pages. The structure of the site is more easily understood when it is laid out in a breadcrumb than if it is put into a menu.
  • Should I go there? Breadcrumbs communicate content value and encourage browsing (e.g. e-commerce site visitor might land on a product page, the product might not be a good match, but the visitor might want to view other products from the same category). This, in turn, reduces the overall site bounce rate.


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Reduces Number of Actions
In terms of usability, breadcrumbs reduce the number of actions a site visitor needs to take in order to get to a higher-level page. Instead of using the browser’s “Back” button or the site’s primary navigation to return to a higher-level page, visitors can use the breadcrumbs.

Take Up Minimal Space
A compact mechanism not taking much of the page space as it is just the text with links in a horizontal line. The benefit is that they have little to no negative impact in terms of content overload.

No Users Suffer Problems Because of Breadcrumbs
People might overlook this small design element, but they never misinterpret breadcrumb trails or have trouble operating them. (via


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