Introduction:
The fashion industry encloses the design, distribution, manufacturing, retailing, and all kinds of promotions; a fashion industry is known for its mania. Nowadays, all the fashion industries are working on updating them to be sustainable; all the fashion products must be eco-friendly.
Every customer prefers eco-friendly products and goods, and the consumer preference has changed from past years in fashion trends. Because we are all seeing today that global warming is having a major effect on earth, which is the proof for climate change, by seeing all these effects on our environment, consumers have changed their minds to buy eco-friendly products to save our mother earth and its life.
A list of research has been made on the consumer's preference for eco-friendly products. About 88% of consumers want to be eco-friendly; if we see about the fashion brands' carbon emission, they produce 10% of the world carbon emission. And not only that, but it also responsible for producing 20% of water pollution around the world, and it will attain 26% in the year 2050, A report says.
Now we are going to see the top companies, which leading to be eco-friendly:
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Tentree
Tentree is a clothing fashion brand, and its environment is good; the brand uses a high concentration of eco-friendly materials for preparing its products, and it uses organic cotton. It gains most of its energy from renewable energy resources to reduce climate change and global warming.
If you purchase an item from ten trees, they plant 10 trees on land for every purchase of the products, and the brand gives a code for the consumer for tracking the growth of their trees. And the brand has a goal to plant about one billion trees by 2030. The materials used by the company are eco-friendly, like coconut, cork, products from eco-friendly factories, and recycled polyester
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Pact
The brand uses a high concentration of eco-friendly materials with Global Organic Textile Standard (GOTS) cotton for making fashion products. Pact's environment rating is good. The brand is a member of fair-trade USA; it reduces synthetic fashion products and encourages the customers toward sustainability.
The brand is based in Colorado and sells products that are made up of eco-friendly materials. And they have a process where they use a limited amount of water for the production of products, then other brands, the supplier of the brand's materials from growing and harvesting in natural method and using non-GMO cotton for industry products. The industry also uses old clothes for reusing and refurbishing.
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Rothy’s
If you see the company's environment rating is very good, they use eco-friendly products from day one of the start-up of the company. The fashion products are made up of 100% natural ones and recycled ones. The knit uppers are made up of recycled and waste plastics thrown on water bodies and seas and in landfills; the company has deflected about 100 million landfills of water bottles the transforming them into their fashion products.
The foams, which the brand uses, are algae-based. The footbed of shoes is made up of foam taken from algae. The company has transformed about 200000 pounds of marine plastics into bags. Other products use 35% of natural and renewable material and 30% of plants-based oil and recycled rubbers.
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Everlane
Everlane is also a company that uses natural material for the production of its fashion products. The company creates a chain were long-lasting, high-quality, low impact on the earth. The company and its workers are very interested in reducing waste, low chemical usage, and less water usage for production.
The company is moving towards safeguarding the ecosystem of our planet; for moving towards sustainability, the company decreased, not eliminating the use of new plastics, and heading towards cotton production to organic. Today, there are 8 billion tons of plastics everywhere; in 2018, the company decided to eliminate virgin plastics to overcome our planet's successive growth.
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Reformation
The company also has a good reputation for changing its products to be eco-friendly; the brand invests its valuable money in reducing plastic and energy, and water. The company also recruits peoples who can change the company fully sustainable. And make a positive revolution towards saving our mother earth.
Since 2015 the company makes production material 100% carbon neutral; now, the company is working on climate neutral, which is a major issue in the industry's works. To reduce the energy they use, the company only takes 100% energy from wind power and power suppliers and uses LED lighting and energy-saving rated appliance. And they also recycle their products, today, they recycle 75 per cent of the garbage produced by the company, and their goal is to make it 85 per cent.
Conclusion:
From the above, you have understood that the fashion brands are heading towards saving our planet; all the synthetic kinds of stuff we use to make products must be extinct. And we must work towards it because we many natural beings have been extinct, from now we must save those being, cut down our plastic and synthetic material use, which deforms our earth very badly. It's important to make plastic extinct from the earth.
