Marketing is an important and integral part of the business. It helps you create a way to reach out to your prospective customer base, with the complexity of consumers' preferences and their interaction with your business. Market automation software has gained utmost importance. Be it for B2B interaction or B2C. The software helps you automate the reach as per your preferences and creates a more streamlined process of reaching your consumers. For an individual marketer, it is almost impossible to reach every customer base as per demographic demarcation or demarcation based on taste and preferences. It is there necessary to use marketing automation software. It automates your reach based on the filters you put in. It also allows you to track and check for yourself the engagement it brings and the niches your product or service achieves. It also helps keep track of the life-cycle of your campaign. Market automation software provides email marketing, social media marketing, generating leads, so on and so forth. It is really important to incorporate this in your business venture to enable your business to grow by reaching prospective consumers effectively. There is many automation software in the market. To understand what best fits your business, we have a list of the best software available.
HubSpot Marketing
It is one of the best software available in the market. Its features and policies will help you reach your prospective customers effectively and close them. The software enables you to keep a tab on all your data and manage them conveniently. It has four different options to choose from according to your business's size and the customer base you wish to achieve. The models include free, starter, professional enterprise. Each of these has special features to help support marketers in the process of the campaign. The cost of each $50, $890 and $3200 per month, respectively. It incorporates features like email marketing, contact management, ads in social media platforms, Ad retargeting, Custom reporting, SEO, Adaptive Testing, Predictive lead scoring, etc. The software provides an easy-to-use interface and allows you to input simple as well as sophisticated workflows. It may be tricky to use at first, but soon you will get the hang of it.
Sendinblue
This is another useful tool when it comes to marketing automation. With this software, you can communicate with your prospective consumers through email marketing, SMS marketing, or chat. You can further customize this communication by personalized emails according to different segmentations. You can convert your prospective customers into paying consumers, all while keeping track of your campaign. Its easy-to-use interface allows you to quickly learn the working and start integrating it into your business. There are three packages as per pricing goes, the free version. The Lite version that allows you to send 100K emails per month is $99. The premium package allows you to send a maximum of 1000K emails per month at a rate of $599. For using the enterprise package, you can put down your requirement to get the quote. It allows contact management, marketing automation, Reporting, so on and so forth.
ActiveCampaign
ActiveCampaign is one of the most used and affordable software you can come across in the market. It allows you to automate your marketing campaign easily and with very little training. The good part of using this is it releases new features almost every year, making it more attractive and easier to use. It allows automation, contact management, email marketing, segmentation, site messaging, CRM, etc. The four packages it offers include lite, plus, professional, and enterprise. These start at $9, $49, $129, and $229 per month, respectively. It also has no setup cost that lets you cancel any time you want.
MailChimp
If you are a small business and are willing to shift to marketing automation, this software is for you. It was named as one of the best global companies in 2021 by G2. The platform provides features that help in marketing automation, behavioural targeting, transactional emails, integrations, etc. This software also provides four different packages. It includes free, essentials, standard, and premium. Your email limit depends on the package you go for.
ConvertKit
This is one of the simplest automation software available. If you are new to marketing automation, then you can opt for this option. It is affordable, but this one is convenient for small business that provides individual content. This is so because the automation of ConvertKit is not top-notch. There is no email template as such as well. It encourages users to send plain text emails.
Omnisend
This is an e-commerce email marketing tool that allows your campaign to be well managed and automated with its built-in templates. It has four categories, the free version, standard, pro, and enterprise. They are priced at $16 and $99 per month, respectively. For the enterprise version, a custom pricing option is available.
