Finding the perfect swimwear for the summer of 2024 can be both exciting and overwhelming, given the vast variety of designs, materials, and price points available.
Whether you’re after sleek minimalism, vibrant patterns, or sustainable fabrics, this curated list of 15 best swimwear brands for 2024 covers a range of styles to suit every preference. Each selection is broken down by material, style, and price, ensuring you make an informed decision.
1. Free People
Free People offers chic and unique swimwear designs, perfect for those seeking a bohemian-inspired, relaxed look.
- Free-est Heidi Surf One-Piece: Crafted from terry and towelling fabric, this one-piece is as cozy as it is stylish. Its relaxed cut makes it a great choice for lounging poolside. Price: £188
- Free-est Kiki Mini Swim Skirt: This mini swim skirt complements any beach wardrobe, made from soft fabrics that give it an effortlessly feminine look. Price: £78
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2. Hunza G
Known for their signature crinkle fabric, Hunza G creates figure-hugging swimsuits that are both comfortable and flattering.
- Nancy Metallic Seersucker Swimsuit: This figure-sculpting seersucker swimsuit is ideal for those seeking a little sparkle while maintaining comfort. Price: £165
- Denise Swimsuit: With its classic cut and iconic stretchy crinkle fabric, this piece is sure to enhance your summer look. Price: £175
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3. Speedo
Speedo delivers reliable, performance-driven swimwear ideal for active swimmers who need both durability and style.
- Women’s Essential Endurance+ Medalist One Piece Swimsuit: This activewear one-piece is made to last, providing maximum comfort and endurance.
- Price: £31
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4. Solid & Striped
Solid & Striped is renowned for its timeless, high-quality swimwear designed to last for many summers.
- The Daphne Bikini Top: This sleek bikini top is both comfortable and stylish, known for its exceptional quality. Price: £98
- The Veronica One Piece: Simple yet sophisticated, this one-piece is perfect for those seeking classic beach elegance. Price: £120
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5. Boden
Boden creates beautifully designed swimwear at accessible price points, offering both designer-inspired and versatile styles.
- Symi String Swimsuit: Featuring intricate design elements, this swimsuit offers a fashionable look without compromising comfort. Price: £70, now £35
- Ithaca Halter Swimsuit: With its halterneck cut and soft fabric, this piece is a favorite for beach days. Price: £70, now £28
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6. SKIMS
SKIMS, known for its impeccable inclusivity and size range, offers stylish and well-fitting swimwear.
- Signature Swim Dipped Tie Bottoms: With its minimalistic cut and excellent fit, these bottoms are a swimwear staple. Price: £36, now £18
- Signature Swim Bandeau Bikini Top: A versatile piece that offers a flattering bandeau fit. Price: £38, now £20
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7. H&M
H&M consistently offers trend-driven, affordable swimwear that suits a variety of budgets.
- Brazilian Bikini Bottoms: Trendy and affordable, these bottoms are perfect for those who want style on a budget. Price: £12.99, now £5
- Padded-Cup Swimsuit: A classic, simple swimsuit with padded cups for added support. Price: £27.99
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8. Arket
Arket prioritizes sustainability, using recycled materials in their swimwear without sacrificing style.
- One-Shoulder Swimsuit: Made from recycled materials, this swimsuit features a sleek one-shoulder design for a modern look. Price: £55, now £33.63
- Halterneck Bikini Top: Crafted from sustainable fabrics, this halterneck top is a perfect blend of eco-consciousness and style. Price: £25, now £15.93
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9. Lisa Marie Fernandez
This luxury swimwear brand is known for its high-fashion, opulent designs.
- NET SUSTAIN Two-Tone Stretch-Crepe Swimsuit: A luxury piece made from high-quality crepe fabric, perfect for making a statement by the pool. Price: £380
- Polo Striped Seersucker Halterneck Swimsuit: Featuring elegant stripes and a flattering halterneck design, this swimsuit is both stylish and unique. Price: £405
10. & Other Stories
& Other Stories offers designer-inspired swimwear at a reasonable price point, appealing to fashion-forward shoppers.
- Reversible Swimsuit: This versatile piece can be worn in multiple ways, offering two looks for the price of one. Price: £55, now £32
- Halterneck Triangle Bikini Top: A simple and chic triangle bikini top that pairs well with any bottom. Price: £27
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11. Triangl
Triangl is well-known for its neoprene bikinis, which offer a unique, sculpted fit ideal for showing off your curves.
- Maia Tada Bikini: With its bold neoprene fabric and string bikini style, this bikini is perfect for making a splash. Price: £99
- Palma Skie Bikini: A striking bikini that is both functional and fashionable. Price: £109
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12. Bluebella
Bluebella’s swimwear is designed to boost confidence with chic, sultry designs.
- Shala Triangle Bikini Top: This bikini top delivers on confidence with its bold, daring design. Price: £44, now £26
- Lucerne Plunge Swimsuit: A sultry plunge swimsuit that combines elegance with style. Price: £79, now £47
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13. Everlane
Everlane is a brand that prioritizes sustainability and affordability, offering eco-friendly swimwear.
- The High-Rise Hipster Bottom: Made from sustainable fabrics, this bottom provides a flattering high-rise fit. Price: £37, now £11
- The Triangle Bikini Top: With its simple design and eco-conscious materials, this top is both stylish and sustainable. Price: £42, now £17
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14. BOTEH
BOTEH offers a bohemian-inspired collection, perfect for those who love artisanal designs.
- BON BON Isavella Bikini Bottoms: Featuring bohemian prints and playful colors, these bikini bottoms are perfect for a laid-back beach day. Price: £98
- BON BON Panayiota One-Piece: This one-piece captures the spirit of bohemian style with its intricate design and relaxed fit. Price: £228
15. Marks & Spencer
Marks & Spencer offers reliable, high-quality swimwear at affordable prices, with a focus on functional, supportive designs.
- Textured V-Neck Swimsuit: Designed to resist chlorine, this swimsuit is a durable choice for frequent swimmers. Price: £35
- Tummy Control Padded Wrap Plunge Swimsuit: Featuring tummy control technology and a flattering plunge neckline, this swimsuit offers both style and functionality. Price: £32.50
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Final Thoughts
The swimwear landscape for 2024 offers something for everyone, whether you prioritize sustainability, luxury, or affordability. From the luxurious fabrics of Lisa Marie Fernandez to the sustainability efforts of Arket and Everlane, each brand presents a unique take on swimwear design. Explore these 29 top picks, and find the perfect pieces to elevate your beach wardrobe this fall.
When selecting swimwear, consider the material, style, and fit that best suits your body and personal taste. These brands not only offer fashionable designs but also consider comfort, making them some of the best swimwear options for the upcoming year.