Online shopping is definitely a huge trend, now and into the future, and whoever has the upper hand in this field will be the winner, or at least earn a fortune from it.
Not just individuals who want to earn extra by selling items or services on e-commerce platforms, many social media platforms have started to turn their online space into a business space, and they have gained a certain amount of success, like Facebook with Marketplace or Instagram.
These platforms for shopping on social media, you might find it familiar by the name “Social Commerce”. Up to this moment, there are still many companies starting to drive their business point into this high potential market. One of them is TikTok, and they have earned quite a place in the field, despite the late participation.
So, how can TikTok - a rookie in the Social Commerce field grow so fast? What factors other than fast growth in terms of number of users contributed to TikTok’s success? Let’s dig into Couponupto’s article about TikTok statistics, in order to have a clear insight of this matter.
In this article, we will analyze and break down all the TikTok statistics, placing them next to other social commerce numbers to have a better comparison. Now let's begin, shall we!!!
TikTok Statistics - Monthly Active Users 2022
In 2020, TikTok has 800 million active users in the world, placing number 9 in the top 10 most popular social media in the world. By 2022, this app has reached the top 6 with more than 1.5 billion active users in the first two quarters.
- Up to this moment, there are more than 3 billion TikTok downloads globally
- 21% of internet users are using TikTok as we speak.
- TikTok has more Monthly Active Users than some of the most popular social media platforms like Twitter, Telegram, Reddit, Pinterest, or Snapchat.
- There are more than 1 billion TikTok videos watched every day.
Some of the most popular categories are:
There is no doubt that TikTok will continue to grow, and the number of active users will continue to increase, not just stop at 1.5 billion.
More users means more consumers. The need was rising, followed by a large number of businesses wanting to join and sell their product here on TikTok at the time, was one of the main reasons for TikTok’s success, and will still be the reason for further development in the near future
TikTok Statistics - Shopping 2022
TikTok Shopping has gone viral ever since the pandemic. As most people had, and are still spending most of the day indoors, they tend to have more free time for online shopping .
According to FashionUnited, the number of people who did their online shopping during the last 12 months skyrocketed, up to 553%.
As I mentioned earlier, more users means more consumers. TikTok statistics show that the growth of users combined with the increase in demand to buy stuff online created TikTok Social Commerce. This is proven buy the stats below:
- The growth of TikTok shopping trend is almost three times the growth of other social media shopping platforms. For instance, shopping on Instagram increased only around 200% and the figure for Facebook is 160%. Impressive, but not enough, compared to the rookie TikTok.
- Almost 80% of online shoppers feel that social commerce stores are more trustworthy, and they are doing more shopping on social media platforms than they ever did.
This is easy to understand. On Social Commerce like TikTok, consumers can see and watch their products being tested, tried out or matched into a set. All of them will be streamed live. This creates a sense of relief that they would not be scammed or tricked into buying bad quality products.
Furthermore, merchants on Social Commerce will be forced to sell real quality products. This is an extremely competitive environment. Better products, lower prices and you have won. No need to advertise the brand, consumers will do that for you, as long as you offer them a small discount or special offer in return.
Being a rookie in the social commerce platform, by August 2022, TikTok’s number of consumers shopping on this platform only reaches 24%. This is understandable, consumer’s habits cannot be changed right away.
However, with an impressive user growth of 553%, as well as the convenient in-app shopping feature, this number will definitely rise even more in the future. TikTok has already surpassed Twitter, Telegram, Reddit, Pinterest, and Snapchat in terms of monthly active users.
It would be just a matter of time for TikTok to compete fairly with Facebook and Instagram, as some of Facebook users have been moving to TikTok as their new favorite social media.
TikTok Statistics Comparisons - Popular Social Commerce Platforms 2022
Shopping On Instagram 2022
One of the first pioneer in the social commerce field, what has Instagram achieved? Let's have a look at Instagram Shopping statistics:
More than 130 million people use Instagram as a place for shopping
With more than 1.3 billion active users each month, it would be no surprise that Instagram accounts for more than 130 million online shoppers each month.
Many businesses had been aiming for this social media platform as a marketing paradise. Running ads, adding backlinks as well as affiliate links, anything would work on this platform.
More than 100 million daily images are posted on Instagram
Among these pictures are product images, pictures with links for shopping, etc. This used to be an effective way to promote your brand, and maybe it still is, at least at the moment.
22% of the world’s internet users use Instagram every month
Each month, there are about 5 billion people around the world who use the internet. In fact, at the moment as we speak, there are currently 5.03 people are using the internet. And 22% of them are using Instagram each month, which is more than 1 billion monthly active Instagram users.
Imagine all the possibilities that you can have with more than a billion users. Just 1% of them agree that buying your products could make you rich in no time.
Instagram has more than 500 million daily users
Among them are lots of influencers, people that have earned their place in the society, and have earned the respect of many people, especially Instagram users.
These influencers have a powerful convince in terms of online sales. Therefore, whichever business can take advantage of this, will get a heads up in the Instagram race.
There are 25 million businesses on Instagram
This is a high potential marketing space. It is easy to understand why millions of companies want to join and get themselves a place in this platform.
Instagram accounts for 46% of consumers who use smartphones in America, and this number will continue to grow in the future.
I can also say the same with the amount of money that many businesses have spent on this social media platform, which is more than 15 million sponsored posts that are worth billions, as well as $2.3 billion is being spent on influencers up to this moment.
Comparing to TikTok statistics, Instagram has a real advangage in terms of loyal users. However, the consumer’s taste is changing every day. Posting pictures is Instagram’s strength, and right now, short video trend is taking over.
People want to watch their items through videos and not just pictures, which can be edited quite easily. Videos create a sense of safety and security, that they have had a bright and clear look on what they are about to buy. This is where TikTok has the upper hand, compared to other social commerce platforms.
Facebook Social Commerce 2022
As we all know, Facebook is, without a doubt, the most popular social media platform in the world right now. Let’s have a look at Facebook’s shopping statistic:
Facebook accounts for 2.91 billion monthly active users worldwide
In 2021, the number of Facebook monthly active users was 2.74. By 2022, this social media platform witnessed a leap worth of 6.2%, equivalent to 2.91 million in terms of MAUs.
There are almost 8 billion people on this planet, and more than a third of them use Facebook every month.
This also means that more than a half of internet users use Facebook on a monthly basis. Yes you read it right, there are 4.6 million people who use the internet, and half of them use Facebook.
The MAUs (Monthly Active Users) Stat of Facebook Marketplace is 1 billion
Since accounting for 2.91 billion monthly active users, you shouldn’t be surprised when more than a third of them use Facebook Marketplace to buy and sell items online.
Being one of the pioneers in the social commerce field, Facebook knows what their strength is. With an enormous number of users, the demand of searching for products on Facebook is huge.
How Facebook Marketplace works is that the sellers posted their items on the platform, detailed information, pictures and prices are included. The buyers who are searching for the items will see the posts and then they will make contact via Facebook Messenger to close a deal.
562 million accounts are using Facebook Marketplace for advertising
Facebook Marketplace offers a free platform to promote your items and products. There is no limitation on what you can post on Marketplace.
This is the reason why Facebook can draw so much attention from salesmen, merchants, small businesses or any individuals who want to sell anything.
250 Million Active Facebook Shops Globally
Facebook Shops is the latest feature on this social media platform. It was launched in 2020 during the Covid pandemic.
This feature allows small businesses to create and position their own product catalogs on their Facebook and Instagram profiles.
These catalogs will provide customers pictures, prices and the links to the business selling post. Facebook users can also order the items in-app as well.
One huge disadvantage of Facebook is that the consumers no longer have interest in posts and statuses. The user exchange is already happening between Facebook and TikTok.
In fact, if you pay close attention, you will notice that most videos that are posted on Facebook nowadays have the TikTok logo on them. This means that those videos are either downloaded from TikTok or created on TikTok and then posted on Facebook.
If this condition keeps continuing, sooner or later, users will finally give up on Facebook and move to TikTok.
Pinterest As A Shopping Platform
Pinterest is 6 years younger than Facebook and almost as young as Instagram. Up to this moment, it has also gained a certain success in the social commerce field. Here is a list of Pinterest shopping statistics:
431 million monthly active users on Pinterest
February 2022, the number of Pinterest monthly active users was 431 million. The highest number of users that this platform ever reached was 459 million users in 2021.
Witnessing a 6% decrease in terms of MAUs, which is not significant to Pinterest, however, it can be a huge opportunity to a growing rookie like TikTok, which has already succeeded in drawing a great amount of Facebook users to their social media platform.
82% of people use Pinterest on smartphones
Shopping on websites with a computer was a thing in the past. Nowadays, everyone has a smartphone on their hands all the time, with just a few simple swipes and taps, you have finished your orders.
Yes, shopping on smartphones has been a trend ever since the year of Covid started, and it has changed the consumer’s habit entirely.
With more than 300 million users each month, the fact that 82% of people use Pinterest on their smartphones proves that this social media platform has been focusing on developing and optimizing their app on smartphones.
Combined with the online shopping trend using a smartphone, Pinterest will definitely gain a great amount of shopping demand.
Pinterest’s monthly U.S. user figures shrunk by 12% in 2021
This is quite a threat to Pinterest. As the old model of posting statuses and pictures is getting dull, social media users want something new, more realistic in the experience. TikTok has been successfully developed based on this habit transition of consumers and slowly growing, surpassing many big ones like Twitter or Whatsapp.
Pinterest shoppers grew by 20% in 2021
According to Pinterest’s 2021 report, the number of users who use Pinterest for shopping purposes grew 20% in 2021.
Furthermore, many businesses also saw the potential of this social media platform and have been starting to invest more into Pinterest, proven by the fact that Pinterest’s catalog uploads on this platform had doubled.
This is a wonderful signal, and a great motivation for Pinterest to develop even more in the future. In fact, Pinterest has already been launching the AR Try-On for home decor, which allows their users to use the Pinterest camera to view furniture and different home decor products in their own space.
75% of Pinterest users claim that they are shopaholic
Many Pinterest users said that they are always into shopping, and they are ready to go shopping at any moment of the day.
To be more precise, 40% of Pinterest’s weekly active users claimed that they prefer shopping more than any other thing, and 75% of them said that they are always shopping, 24/7, both online and offline.
Pinners are 5 times more likely to purchase from Try-On enabled pins
The Try-On is a special Pinterest’s feature, it allows consumers to try many products in a virtual space. All items from beauty (Lipstick, eyeshadow) to fields like home decor, can be applied and tried on this virtual reality platform.
This can be a huge boost of growth for your business. In fact, many companies saw the potential of this feature and had started to join this social media platform.
Pinterest Try-On is a great advantage that is worth considering. A slight reduction of monthly active users can be fixed quite easily with just a few boost of their social network and marketing campaign.
It is clear that Pinterest is not as popular as TikTok at the moment, however, with the advance technology like Try-On, Pinterest will definitely draw a large amount of shoppers into using their social commerce.
TikTok Statistics FAQs?
How many users are on TikTok right now?
At this moment, approximately 1 billion people around the world are using TikTok.
How Many Downloads Does TikTok Have?
According to our research, TikTok reached 4 billion downloads by the end of Q2 2022. This is a huge boost for this app, considering the humble beginning when TikTok reached its first 1 billion downloads in 2019.
What are the rules for TikTok?
We strive to create a platform that feels welcoming and safe. We do not allow nudity, pornography, or sexually explicit content on our platform. We also prohibit content depicting or supporting non-consensual sexual acts, the sharing of non-consensual intimate imagery, and adult sexual solicitation.
Can you see who viewed your TikTok?
Unfortunately, you can't keep track of specific users viewing your video or profile on TikTok. There used to be a workaround that let you see people who visited your profile to get an idea of who was engaging with your videos, but that is no longer available.
Why does TikTok need a phone number?
Media sharing apps like TikTok, Instagram and Snapchat use your number to link your profile to people you know—suggesting accounts to follow, enhancing their viral appeal. The easiest way to set up a new account on your phone is with your number—you'll get an SMS code to verify that it's yours.
Can TikTok track your location?
TikTok knows the device you are using, your location, IP address, search history, the content of your messages, what you're viewing and for how long. It also collects device identifiers to track your interactions with advertisers.
How does TikTok pay?
So, How Much Does TikTok Pay? It's estimated that TikTok pays around 2 to 4 cents per 1,000 views on a video. That's all thanks to the TikTok Creator Fund, a program where they committed $300 million to pay creators who use the platform and apply for the program.
What are the dangers of TikTok?
Long-Term Repercussions of TikTok. Using TikTok regularly, either as a consumer or content creator, increases your digital footprint. On its own, this poses great risks such as being more prone to phishing attacks and stalking. This is an important reason why you should care about your digital footprint.
What is TikTok really used for?
TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.
How much money do you get for 1 million likes on TikTok?
One of the first requirements for getting paid on TikTok is to have a million likes. For every thousand views, TikTok pays its content creator $0.02-$0.04.
What is the max length of a TikTok video?
So, short and snappy may be the way to go. Still, TikTok videos can range anywhere from 15 seconds to 10 minutes in length.
What is TikTok target audience?
U.S. Audience – As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34.
Conclusion
It is an undeniable fact that TikTok - the rookie in the social commerce field, is slowly gaining its place, surpassing every other big opponent like Twitter, Telegram, Reddit or Pinterest.
By focusing on short videos, TikTok created its own advantage and has become viral, therefore, it is able to draw many users from other social media platforms like Facebook or Instagram.
Combining its strength - short videos, which provides a clear insight on the products, with the increasing demand of online shopping, TikTok will definitely become the biggest social commerce platform in the world.
We hope that this article can provide you with some useful information that you need. For now, thank you so much for reading. We hope you have a great day!!!
