1. App reviews are important for business
Guide purchasing behavior
In terms of app-launching companies, app reviews can lead social purchasing behavior. For instance, 70% of people read at least one app review before installing an Android, iPhone or iPad app, according to a mobile feedback platform. In other words, the more positive social proof a business can display, the more likely customers are to purchase your applications.
As app reviews are crucial to your trade, you should encourage app reviews from outside of the app. The action of reaching users on every relevant channel gives yourself the best chance of getting a response.
Improve Your Product
Consumers want an efficient app experience, so any bugs or lagging will damage your app store ranking. Gathering reviews and integrating the recommended changes will help you to create an app that inspires loyalty.
2. App reviews are important for app-users
Giving a more general overview of the apps
For example, you want to play an interesting fighting game with your partner. However, you read both positive and negative comments, which results in you not knowing which app to choose for your best entertainment. At this point, you need to consult from a third-party agency with expertise and objectivity. Thanks to them, not only will you have an overview but you understand pros and cons of that app as well. Then you can make an exact decision to download the app that is compatible with your Android or iOS device and suits your requirement.
The usage of mobile apps has far exceeded that of web browser
Of the total time users use mobile devices, about 80% of this will be spent on applications (Facebook, games, OTT, etc.), which is 4 times higher than the number of people surfing the web through the browser (Safari, Chrome, Firefox, Android browser, etc.).
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Time and money saving
Realizing that problem, app reviews agencies were born as a matter of course. They give you an exact overview so that you can make a sound decision.
ARC. In addition to app reviews, there are app related press releases, developer interviews, general mobile news, contests, video reviews, and the famous App of the Day.
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