Magento has been seen as a feature-packed eCommerce platform for so long and is counted among one of the best choices for the top 500 companies of Internet retail. It is not just the customization that attracts the eCommerce brands. Out-of-the-box Magento is considered the best platform for eCommerce SEO because it does not sacrifice the key elements in favor of SEO, like UX or any independent products links, titles, H1s, and URLs. While those things might not seem more important, they can impact your ability to control your optimization and visibility and tamper with your user experience just enough to create a headache for the customers.
Additionally, the platform boasts feature-rich third-party extensions that allow expanding the default functionality drastically. The SEO plugin for Magento is packed with so many of the resources and features to help make sure that your store ranks even higher in the organic search than using the core functionality only.
Here are the reasons why you won't have that problem with Magento.
Independent Page Titles:
A page title is that text that appears in the tab up at the top of your browser. Title texts are also used for defining the bookmarks when saved by a specific user and are visible in search results while a customer is searching for the products.
Thus, independent page titles can have a noticeable impact on SEO and win the click over the rest of the products in the search results. Unlike the rest of the platforms that automatically generate page titles using the product or category name, Magento allows you for independent page titles on more than just your homepage.
Independent Navigation Links:
Several eCommerce platforms keep on generating navigation links automatically based on the product category or product name. Changing these links can be difficult or even may not be available, depending on the platform you are using. Magento provides you complete control over the navigation links, which is preferable from an SEO standpoint. You aim to control the anchor text for any link generated on your site. That's what Magento comes up providing you with.
Customizable H1 Tags:
The H1 Tag is one of the most visually notable content on any web page, which implies it's an optimization for the user—and that's exactly where SEO has been going: optimizing for the user, not just search. That's the reason behind, and despite countless changes to how sites are being ranked, the H1 tag still has a considerable weight as a rank factor.
That's why marketers often invest a considerable amount of time crafting the perfect H1 tag for their content. Magento's platform can be set up to enable the customization of the H1 tag, so you can make it different from the product name (for targeting some of the specific keyword variations) if you desire so.
Magento's SEO Obstacles:
Let it be making no mistake or reconciling the SEO issues; Magento is certainly a possible thing. But SEO issues do plague the platform and also need a great deal of manual effort to reconcile.
Let's discuss a few of Magento's SEO obstacles.
Duplicate Content Created by Configurable Products:
Instead of treating a configurable product as a single one, Magento sees it as a collection of simple products, each with a different SKU and inventory listing. While there are good inventorying and accounting reasons for doing this, the major issue is that this sort of treatment extends past the back end and onto the front end. There is no straightforward and easy way to do it with the Magento, so creating those configurable products that correctly handle everything at a single URL ends up being such a major development task that dampens your ability to get your things done in time.
Product Sorting Duplicates:
Still, another duplicate content issue that Magento creates is through the product sorting capabilities, such as sorting by recency or price. The sorted versions of the page get generated by adding a URL parameter. The "?sortby=totalreviews|asc" part of the URL is merely an instruction to the server to sort the products listed on the category page by the total reviews in ascending order. It just does not change the page's content at all, and only the order gets change which it's presented in. It leads to different versions of the same page, which gets located at different URLs. It is how Magento duplicates the URL unnecessarily, thus creating an obstacle.
Note: Ñheck out the article Sitemap and SEO.
While there are so many things to be appreciated about Magento, unfortunately, it may lack a certain level of out-of-the-box optimization and customizability. Consequently, you should be ready to do thorough research about these SEO issues and opt for a third-party solution to achieve the required goals and your business needs. For these purposes, make sure to partner with an experienced Magento solutions development company that operates in full compliance with the Magento standards and best practices.
Source: Mageworx (innovative Magento solutions)