Double the Flavor, Double the Fun: Ice Breakers’ New Gum for Halloween

Rosie in Food & Drink Sep 17 • 18 min read

As Halloween approaches, a new candy innovation is set to spice up the gum market: Ice Breakers' Flavor Shifters. This new product promises a thrilling chewing experience, perfectly timed for the season of treats and tricks.

In this blog, we'll delve into the features of Ice Breakers' Flavor Shifters, explore their unique offerings, and compare them to other exciting gum innovations hitting the market.

The Magic of Ice Breakers Flavor Shifters

Features

Ice Breakers Flavor Shifters are not your ordinary gum sticks. These innovative gums boast a dynamic flavor experience that changes as you chew. Each piece of Flavor Shifters offers a dual-flavor profile that transitions between two distinct tastes. The product currently comes in two tantalizing combinations:

Wild Berry to Coolmint
Wintergreen to Coolmint

The flavor shift is designed to occur at varying intervals, creating a continuously evolving taste sensation. This variability ensures that no two chewing experiences are exactly alike, keeping the gum engaging and fresh.

Why We Love It

The Flavor Shifters represent a major leap forward in the gum category, a market segment that has seen a decline in sales over the past few years due to various factors, including the pandemic. This new product aligns perfectly with Ice Breakers' reputation for innovation and adds an exciting twist to the traditional gum experience.

The multi-dimensional flavor profile not only entertains the taste buds but also addresses the consumer desire for products that offer more than just a single flavor. In a time when people are looking for novelty and engagement, Flavor Shifters deliver both, making each chew a mini adventure.

Price and Availability

Ice Breakers Flavor Shifters are set to hit the shelves nationally across the United States starting in September. Retail pricing will vary based on individual store pricing strategies, but consumers can expect the cost to be comparable to or slightly higher than standard gum products. Given the unique flavor experience offered, many will find the price well worth the extra value.

Comparing Flavor Shifters to Other Innovative Gum Products

Ice Breakers Flavor Shifters are not alone in the quest to reinvent gum. Several other innovative gum products have recently emerged, each offering its unique twist. Here’s a look at some of the most exciting options currently available:

Clove Gum

Features: Clove gum is infused with clove oil, known for its distinctive taste and potential oral health benefits, such as reduced bad breath.
Why We Love It: The rich, spicy flavor of clove provides a refreshing change from traditional sweet gum flavors. Additionally, clove's natural antibacterial properties contribute to a cleaner mouth feel.
Price: Typically, clove gum is priced similarly to premium gum brands, reflecting its niche appeal and specialized flavor.

CBD Gum

Features: CBD-infused gum offers potential wellness benefits, such as relaxation and stress relief, thanks to its cannabidiol content.
Why We Love It: CBD gum provides a discreet and convenient way to enjoy the potential benefits of CBD without the need for tinctures or oils. It’s an attractive option for those seeking wellness support in their daily routine.
Price: CBD gum tends to be more expensive than traditional gum due to the added cost of CBD. Prices generally range from $5 to $10 per pack.

Protein Gum

Features: Combining gum with protein powder, these gums aim to offer a boost of energy and muscle recovery.
Why We Love It: Protein gum is perfect for active individuals who want to incorporate additional protein into their diet without resorting to shakes or bars. It’s a functional snack that keeps you chewing and energized.
Price: Protein gums are priced higher than standard gum, often ranging from $3 to $6 per pack, reflecting the added value of protein content.

Sparkling Gum

Features: Sparkling gum fizzes and pops like soda as you chew, offering a unique sensory experience.
Why We Love It: The fizzy sensation adds an extra layer of excitement to the chewing experience. It’s a fun, novelty option that stands out from traditional gum products.
Price: Sparkling gum is generally priced similarly to premium gum, around $2 to $4 per pack, making it an affordable indulgence.

Multi-Chamber Gum

Features: This gum has separate flavor chambers that release sequentially, providing a changing flavor experience over several chews.
Why We Love It: Multi-chamber gum extends the novelty of flavor shifting, offering a prolonged and evolving taste adventure. It’s perfect for those who enjoy a varied and engaging gum experience.
Price: Multi-chamber gums are typically priced a bit higher than standard gum, ranging from $3 to $5 per pack, due to their complex design and unique features.

Personalized Gum

Features: Personalized gum allows customers to customize their flavors, creating unique gum combinations tailored to their preferences.
Why We Love It: This product offers a high level of personalization, making it a fantastic gift or personal treat. The ability to create custom flavors adds a personal touch to the gum experience.
Price: Personalized gum is usually on the pricier side, with costs varying depending on the level of customization and quantity ordered, often starting around $10 per pack.

Hard Gum Balls

Features: Hard gum balls are designed for long-lasting chews, with a tougher exterior that provides a more enduring gum experience.
Why We Love It: These gumballs cater to those who enjoy more resilient gum with extended chew time. They often come in portable packages, making them easy to carry and enjoy on the go.
Price: Hard gum balls are generally priced between $2 and $4 per pack, reflecting their durable nature and classic appeal.

Final Thoughts

Ice Breakers Flavor Shifters represent an exciting new chapter in the gum market, offering a unique, multi-flavor experience that sets them apart from traditional gum products. As the gum industry recovers from recent declines, innovations like Flavor Shifters provide a refreshing and engaging option for consumers.

In addition to Flavor Shifters, a variety of other innovative gum products are currently available, each bringing its unique twist to the gum category. From clove and CBD gums to sparkling and personalized options, the gum market is vibrant with creativity and new experiences.

Whether you’re a fan of classic flavors or eager to try the latest gum innovations, something is exciting for everyone. As you prepare for Halloween, consider adding Ice Breakers Flavor Shifters to your candy stash for a fun and memorable treat that will keep you and your guests entertained.

So, why settle for ordinary gum when you can experience the thrill of flavor-changing innovation? Give Ice Breakers Flavor Shifters a try and enjoy a multi-dimensional chewing experience like never before!