Black Friday, Black Week, and Cyber Monday are celebrated shopping festivals in Sweden.
Every year in November, Black Friday kicks off. Black Friday is an American tradition that has been embraced with open arms and deep pockets in Sweden. Reviews in Sweden about black Friday have proven that Swedish people celebrate black Friday. A day that, over time, has developed into Black Weekend, Black Week, and in some cases, extends to Black Month. No matter how long Black Friday lasts, one thing is for sure–on this shopping day, you, as a customer, get good offers and the best prices! This is also the core of Black Friday, and thus a golden opportunity to be ahead of Christmas presents or give yourself a nice treat.
Black week kicks off on Monday, 20 November 2023, while black Friday is November 24. Sweden and Black Friday have become inseparable due to the wonderful discounts, and amazing offers retailers offer their customers.
What is Black Friday?
Black Friday is a general name for the Friday after Thanksgiving in the US. It traditionally signals the start of the Christmas shopping season. Many stores offer highly promoted sales at discounted prices and often open early, sometimes as early as midnight, or even on Thanksgiving. Some stores continue their sales until Monday, which is nicknamed Cyber Monday, or for a week also called Cyber Week. Black Friday has become a common phenomenon throughout the world due to its acceptance by consumers and retailers. Various brands also leverage the day to offload many products and increase sales.
Black Friday in Sweden
Although Black Friday can be traced back to the 20th century, it was not until around 2013 that it officially came to the Nordic countries. Since then, Black Friday has grown more and more with each passing year. As we prepare for this year’s biggest sale, it is necessary you get acquainted with how and when black Friday kicks off in Sweden. Black Week is between 21 and 27 November. Black Friday is the big shopping day and is ideal for the best offers on popular products. You can also follow up with your favorite brands on social media to be informed about a possible extension of their black Friday sales, like Black Weekend, which means that you can grab the latest offers you did not manage on Black Friday and shop both Saturday and Sunday immediately after!
In 2021, virtually all consumers in European countries, such as the UK, Germany, and Sweden, knew of Black Friday, which means that overall awareness of the shopping event was extremely high on the continent. And while many consumers were also familiar with the related Cyber Monday, it was not as famous as Black Friday in each country
Black Friday shopping plans among consumers in Sweden
During black Friday, many Swedish shoppers make the most of the opportunity to buy their needed goods. Many Swedes do their Christmas shopping on black Friday. One of two Swedish online shoppers always buys home electronics on Black Friday as they see it as a chance to change their gadgets. The second most popular product being purchased is fashion items, such as clothing and footwear, followed by books and media. The products that receive little or no buys are car, boat, and motorcycle accessories.
The Swedish people not only celebrate Black Friday, but they also take the shopping festival very seriously. Many Swedes delay an essential part of their shopping till the end of the year. Christmas shopping, New Year shopping, and other shopping activities are mostly done on black Friday in Sweden.
