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Amazon Prime Day 2023 Dates Officially Announced: July 11 to 12

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It's official: Amazon just announced that Amazon Prime Day 2023 sale will take place on July 11 and 12. This big sale will run for two days and kick off at midnight Pacific (3 am Eastern). This sale comes with thousands of deals exclusively for Prime members. 

Over the years, Amazon Prime Day has become one of the biggest sales of the year shopper worldwide expect. To help you prepare for big summer savings, CouponUpto is here to provide everything you need to know about Amazon Prime Day deals this year. 

Ready? Let's explore now!

What is Prime Day?

What is Prime Day?

Prime Day is an annual shopping event organized by Amazon exclusively for Amazon Prime members. It offers significant discounts, deals, and promotions on a wide range of products across various categories such as electronics, home appliances, fashion, beauty, toys, and more. Prime Day is known for its limited-time lightning deals, where certain products are heavily discounted for a short period, encouraging customers to make quick purchases.

The event typically lasts for 48 hours, although in some instances, it has been extended to more days. Prime Day offers Prime members the opportunity to take advantage of exclusive deals, early access to sales, and other benefits like free and fast shipping. Additionally, Amazon often releases new product launches and special offers specifically for Prime Day.

Prime Day has become one of the biggest online shopping events globally, attracting millions of shoppers looking for discounts and special offers. It's important to note that Prime Day is exclusive to Amazon Prime members, so individuals who are not Prime members would need to sign up for a membership to participate in the event.

When is Prime Day 2023?

As we mentioned above, Amazon Prime Day 2023 will officially take place from July 11 to July 12 this year. You can expect to get early Prime Day deals, but for now, July 11-12 is when the deepest deals will start.

The upcoming Amazon Prime Day in 2023, scheduled for July 11 to 12, follows a similar pattern to the previous year's event. In 2022, Prime Day took place on July 12-13, and we also experienced a shorter gap between Prime-exclusive sales with the introduction of the Prime Early Access sale (October Prime Day) just before Black Friday. This trend indicates that the time between these exclusive sales events is decreasing.

Previous Amazon Prime Day dates

Previous Amazon Prime Day dates

Ever since its debut in 2015, Amazon has consistently organized Prime Day around a similar time each year. With a few exceptions caused by the COVID-19 pandemic, the company typically initiates the sale during the middle two weeks of July. This regular scheduling has become a characteristic feature of Amazon's Prime Day event, offering customers an anticipated shopping experience during this timeframe.

Here are all of the previous Amazon Prime Day dates:

Prime Day 2015: July 15
Prime Day 2016: July 12
Prime Day 2017: July 11 to 12
Prime Day 2018: July 16 to 17
Prime Day 2019: July 15 to 16
Prime Day 2020: Oct. 13 to 14
Prime Day 2021: June 21 to 22
Prime Day 2022: July 12 to 13

How long will the Prime Day sale 2023 last?

Prime Day 2023 will run for 48 hours, starting from midnight Pacific Time (PT) and continuing until the following midnight PT. Many early deals will kick off ahead of the Prime Day and some will hang around after the sale event officially closes.

What countries can participate in Prime Day 2023?

Initially, Amazon Prime Day was exclusive to the United States when it was first introduced in 2015. However, over the years, the event has expanded to include several countries around the world. 

The countries that have participated in Amazon Prime Day 2023 include:

Australia
Austria
Belgium
Brazil
Canada
China
China (as part of the "Singles' Day" event)
Egypt
France
Germany
India
Italy
Japan
Luxembourg
Mexico
Netherlands
Poland
Singapore
Spain
Sweden
Turkey
United Arab Emirates
United Kingdom
United States

Do you need to be a Prime member to shop for the Prime Day deals 2023?

Yes, to take advantage of the exclusive deals and discounts offered during Prime Day, you generally need to be an Amazon Prime member. Prime Day is primarily designed as a benefit for Amazon Prime subscribers, who pay a subscription fee for various perks, including access to Prime Day sales. Being a Prime member grants you early access to deals, free and fast shipping on eligible items, access to Prime Video streaming, Prime Music, and other benefits.

If you're not currently a Prime member, you can sign up for a Prime membership before or during Prime Day to participate in the sale. Amazon typically offers a 30-day free trial for new members, allowing them to enjoy the benefits of Prime membership, including access to Prime Day, for a limited time.


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