Halloween is one of the most anticipated holidays of the year. So if you are a business person, you definitely cannot miss this rare opportunity this year to make more profits. However, you need to know the following 7 tips to avoid failure when selling Halloween.
Must master business skills and grasp customer psychology
Mastering the skills as well as having knowledge of other people's psychology will help you avoid awkward situations as well as minimize misunderstandings in communication. Besides, the above skills will also help you grasp the fundamentals of the job, especially when it comes to making the best deal that benefits both parties.
During Halloween, you have to stay up to date with emerging horror trends to be able to sell more merchandise. From costumes to decorations, confectionery,... Catching the trend of buyers will help you sell more smoothly and have better revenue.
Take time to practice selling skills
During Halloween, all shops will try to display their best Halloween products to attract customers. So what factors help you to succeed in selling today, is how to sell.
You must spend at least a year practicing your sales skills. Not only will this benefit your current job, but it can also be applied to other career fields in the future. In addition, this is also a way to help you improve your ability to influence other individuals.
In particular, you need to keep in mind certain qualities that must be present in a high-class salesperson: agility, listening skills, understanding the psychology of the opposite person, confidence, and knowing how to influence customers. row.
Discounts and coupons
During a popular holiday like Halloween, there are many shops that will sell the same unique and horror items. The launch of discount codes, coupons will attract a lot of customers to buy at your store. Applying a discount policy will help your store sell more products, help you get new customers, and make your business better.
Focus on selling a popular product line
Referring to Halloween, the first must be the costumes with all kinds of spooky shapes. These items are very diverse from masks, costumes, hats, dentures, wigs, etc. All have one thing in common, which is to focus on horror and horror elements. Often the clothes made into a set, fully equipped from masks to clothes according to a certain character or image, will have a relatively high price. Therefore, you should focus on selling these items. If you have little capital, you should choose popular and individual items that are easier to sell such as masks, witch hats, evening wear, accessories, etc.
Know how to make a clear sales strategy
People who know how to do business must understand their key customers as well as the know-how to serve and keep customers to stay with the brand. In addition, sellers should subdivide their customer base to increase the likelihood of selling products that suit their needs.
Before Halloween, you should come up with effective marketing strategies, attracting customers to your store to shop for this holiday. You can completely use social networks to promote your products. Offer strategies such as launching discount codes and coupons to attract customers to buy.
Absolutely avoid falling into the case of market dumping
Dumping the market is a very bad practice that not only costs you more money but also risks damaging current and future business relationships. When a business person wants to reduce the price of a product, the best way is to find a way to reduce the cost of capital while keeping the profit part the same.
Instead, you should know how to optimize the price when selling, selling a costume combo or gifting costume services when buying Halloween decorations will be one of the good ways to attract customers. Customers have just sold more items.
Ensure product quality is consistent
An absolute professional and ethical salesperson will not sell poor-quality items to his or her customers. Even if you are selling very ordinary items, you must try to make the consumer feel that the product is valuable so that they accept that your price is completely reasonable.
You should also expand the sale of many different types of items during Halloween, new items will attract customers to shop more. In addition to the makeup items, you can trade in more candies, or decorations, or make-up and makeup services. All of the above areas are very popular on Halloween, seize it to attract more customers.
Here are 7 tips to avoid failure when selling Halloween. To be successful in this sales job, you should put yourself in the shoes of the customer to understand what they want, and constantly improve your skills to serve customers in the best way. Hope the article will help you, have a nice holiday.