Coupons, coupons, and more coupons! Offering vouchers is something all small business owners should definitely consider. But how do you know which ones are right for your business?
Have you decided to expand your business with an online promotional strategy? We've pulled together a list of the top 15 coupon ideas for small businesses
15 Proven to Work Coupon Ideas for Small Businesses
A coupon can be a powerful tool in your marketing arsenal. It allows you to attract new customers and retain old ones. It's an opportunity for you to show off the benefits of your product or service, and it will increase sales if used correctly.
Don't miss these 15 top coupon ideas you can use to help brand your business and generate more traffic.
1. Start your own coupon book
This is a great way to create brand awareness while offering discounts to your customers. You can include vouchers for products or services in the book or both! It's also a good idea to provide freebies with each order (like free shipping or free product) or Free shipping list which really easy to check. This will encourage more people to purchase from you because they know they'll get something extra in return.
For instance, you can attract many other businessmen by offering accounting services. They will get back to you for accounts and audits.
IT business can attract potential customers through this excellent marketing strategy.
2. Create an e-newsletter with special offers inside it
If you don't already have an e-newsletter set up, now is the time! You can send out weekly or monthly newsletters with special offers that only subscribers will receive access to (and even then, only if they opt-in). This will help build loyalty among your customers and increase sales for your business overall!
3. Offer daily, weekly, and monthly deals
This is a great way to get people into your store but also help them remember what they like about you. For example, if you have a coffee shop, offer free coffee on Mondays or free cookies on Wednesdays. You can create a loyalty program so that once someone comes in on Tuesday, they'll want to come back again on Wednesday.
Example of an accounting firm
Accounting is a service-based industry, and there are many ways that you can use vouchers to promote your services. You can offer discounts on specific accounting services such as tax preparation, bookkeeping, or payroll services. You may also want to provide free consultations or free educational materials for new clients.
Free audit for new clients
20% discount on tax filing service (This can be done through an online platform)
Half-price invoice creation service for small businesses (This can be done through an online forum)
Tax preparation service at half price if paid within 30 days from the date of invoice (This can be done through an online platform)
Example of law Firms
Law firms have various cases and clients, so you must find a coupon that will appeal to all of them. A great way to do this is by offering free initial consultations or discounted flat rates for some instances like divorces or bankruptcy filings.
4. Free shipping weekends
This is another way to get people to shop with you online and not go out to the store. It's also a great way to increase your revenue during the holidays. You can offer free shipping on Saturdays or Sundays between Thanksgiving and Christmas Day with no minimum purchase requirement (or any other time of year).
5. Buy one, get one free (BOGO)
BOGO promotions are popular with consumers because they allow them to get two products for one — something that's hard to argue with! BOGOs also help encourage repeat purchases from existing customers because they know they can get more than one product at a discounted price.
6. Third-party coupons
If you don't want to print off your vouchers, there are plenty of third-party companies. They will give you custom-made vouchers for free or for a fee (usually less than $1 per coupon). Not only does this save you time, but it gives your customer an incentive to try out something new at your store every time they come in.
7. Facebook, Twitter Ads Coupons (FB, TW Ads)
Facebook and Twitter allow small businesses to create vouchers and promote them on their platforms. This is a great way to get people to return to your company and spend money with you. It also allows you to target specific demographics with the promotion, which is always a good thing in advertising.
8. New customer coupon
A new customer coupon is a great way to get people into your store. It's a win-win situation for both you and the customer: You get new customers, and they get a discount on their first purchase.
This coupon is explicitly designed for new customers who have never shopped at your store. It lets them know they can get a discount if they come back within a specified period (usually 3 months).
This encourages repeat visits from these new customers, which helps keep them coming back over time and builds loyalty toward your business overall.
9. Referral discount
If your customers refer others to your business, reward them with a discount or free product in return for their efforts. You could also offer a percentage off their next purchase if they refer someone who makes a purchase too!
You'll be thanking them for helping boost sales and getting more customers for your business!
10. Customer loyalty rewards program
Creating a customer loyalty rewards program can be beneficial because it encourages repeat business from existing customers, which means higher profit margins for you!
One way to do this is with points that you give out every time someone makes a purchase from your store. The more points they earn, the better discounts they'll get on future purchases!
11. Additional discounts purchases
There are a lot of coupons online that offer up to 10 percent off your entire purchase, but what if you need to buy more than one thing? You can find some websites that will offer additional discounts on your total purchase price.
If you search for "coupon code plus" or something similar, you'll find plenty of sites that provide this service.
12. Five percent off every purchase over $100 (or $50 or $25 or whatever)
Some websites offer special coupon codes when you spend over a certain amount. For example, some sites will give you 5 percent off every purchase over $50, while others will provide you with 10 percent off any order over $100. These offers are great for small businesses looking to stock up on supplies without breaking in the process.
13. PayPal marketing coupons
If you accept payments through PayPal, these marketing vouchers are perfect for your company. You can get up to $5 off in savings on marketing campaigns, including pay-per-click ads and other marketing techniques.
They drive new customers to your site through various channels like Facebook Ads, Google AdWords, and more! This coupon code will help drive traffic to your site and increase sales conversions in no time!
14. Service-based coupons
Service-based coupons are used to incentivize consumers to use a service that they may not otherwise use. The most common example of this is car detailing. People who are hesitant to have their cars detailed might be more inclined to do so if they get a coupon for the service.
Other examples include dentists’ offices and eye doctors offering discounts on exams and glasses. Besides that, NetSuite accountants can provide different packages and trial periods.
15. Product-based coupons
Product-based vouchers can be used to increase sales in several ways. First, they help you attract new customers by incentivizing them to try a new product.
Second, they allow you to incentivize existing customers to purchase more of your products or try something new at a discount price.
Lastly, they can be used as cross-selling tools by sending coupons for related products when someone purchases something else from your website or store.
Conclusion
We hope that you have enjoyed our list of the top 10 vouchers. The key takeaways are that many small business owners don't know about the coupons available to them. Also, these can significantly impact their bottom line as they help small businesses save money on marketing, transportation, and more.
Ultimately, no matter what kind of business you run, you will save plenty of money by hunting down vouchers. But remember, you need to pay attention to each individual deal.
You will want to find an excellent balance between getting great deals and spending as little money as possible when using your vouchers. Only then can your business really take advantage of them!
Author’s Bio
Carla Jacobs is a CPA specializing in accounting services for small business owners in the greater Boston area. Carla's clients rely on her for straightforward and accurate financial management, including bookkeeping, taxes, and payroll. Besides, you can witness her excellent writing skills by reading this article.
