A study concerning shopping behavior in men and women concluded:
67% of women while only 37% of men enjoy shopping.
Women are more likely to buy gifts while shopping.
Unlike men, women tend to enjoy the entire shopping activity, including browsing and window shopping.
Hence, women are shopaholics, and they will continue to shop if they hear about discounts on their favorite brands.
So, why are women crazy about shopping? Some do it to stay up to date with the latest fashion trends in today's times. Others do it out of emotional disturbance and for peace of mind. For some women, it is their responsibility to shop for all of their family members.
This post will discuss why shopping brings happiness and pleasure to women.
7 Reasons Why Shopping Keeps Women Happy
We are familiar with the feeling of coming out of a shop with a new dress or pair of shoes. Here’s why women are shopaholics and how it pleases them.
1. To Shop for Occasions
People shop for various occasions such as birthday parties, engagement ceremonies, weddings, and community celebrations.
Buying Outfits and Home Decor Items
In such cases, women prefer to shop most of the time. That’s because housewives and moms typically know their kids and family members better than others. Also, they tend to buy other items such as household items and kitchenware all by themselves, since they are mostly the ones staying at home.
Buying Jewelry
No surprises there; women love to wear jewelry, and why not? Not only is jewelry a symbol of femininity, but a status symbol as well. Moreover, it brings more confidence in them as women like to get noticed wherever they go.
Buying jewelry is something women are passionate about. And they’re very cautious not to make a wrong decision.
If you’re a future bride, you’ll undoubtedly take your time trying different engagement rings on your finger. Not particularly wedding day rings, but items like diamond studs, tennis bracelets, and earring studs need careful inspection before arriving at a decision.
Even if you can’t choose yourself, you’ll most likely ask a female friend, your mom, or your sister to accompany you while shopping for jewelry.
2. Keeping Up With the Newest Trends
Whether it’s a dress, handbag, pair of shoes, or any accessory, women love to follow the latest trends. It's normal for every other woman. They love to try how a specific thing looks on them.
And before you even do that, you’d spend some time in:
- Window shopping
- Surfing through fashion magazines
- Getting ideas from product catalogs, etc.
They like to look different from others and impress their mates. They also like to look beautiful and presentable in front of others. It's one of the reasons they shop a lot.
Today, following the icon's style has become easier than before. Furthermore, online shopping has boosted the rate of shopping among women.
Many online stores offer discount coupons or the best deals, which attract women to shop even more.
3. To Shop for Their Loved Ones
Shopping for friends and family members has a great impact on women's mental health. It satisfies their shopping urges. By purchasing items at discount, they can get their loved ones what they asked for. It can be toys, clothes, or any other necessary item.
This urge to bargain during shopping expresses the woman's love for her dearest ones. Their generosity in terms of shopping for others helps them earn psychological peace.
It’s the reason why they like to purchase things for their family members and friends. When they go shopping, they know well what to buy for others.
4. To Avail the Best Discounts
Another valid reason why shopping makes women happy is the availability of discounts and coupons. Those housewives or mothers with limited income want to save as much as they can while shopping. This is why they tend to bargain prices or look for discount coupons.
Many women go to malls and find the shops and brands offering the deals. Others prefer to surf online. If they find anything suitable at a reasonable price, they grab it.
However, it's not only about shopping but how and where you can save your money. You can do it by comparing the prices of products in the physical and online stores.
This comparison will help you decide what's less costly for you. Other than that, many women love to avail coupons. So if they find it online, they grab it and use it.
In addition, some magazines and newspapers have coupons printed on them. They cut off those pieces of paper from the magazines and take them to the shop to use them.
The use of coupons and discounts makes them happy and gives them a sense of satisfaction. They feel like they made the right purchase. Through the use of coupons and deals, they can save money which is why they never miss out on any discounts.
5. To Make Themselves Feel Good
Women indeed shop to make themselves happy, thanks to a hormone called Dopamine. It starts to release even before shopping which makes a person feel good.
Also, when they’re upset or want a retreat from a busy and boring life, they go out shopping. It works like therapy, making them feel empowered and better.
It also mitigates the feeling of sadness. Sadness occurs when things are not in human control, whereas shopping is under one's control.
Women take pride in making decisions that are in their control. This feeling gives them joy and keeps them going.
Even psychologists talk about the psychological and therapeutic value of shopping when done in a pocket-friendly way.
Moreover, shopping also provokes senses. The colors and the smell of the stuff you buy make you happy and take you away from reality.
Hence, this desire to stay happy makes you look for more things to buy that please you.
6. As an Act of Gratification
Every woman seeks pleasure in shopping. It’s an addiction for some, while others do it as an act of gratification. However, some women can't afford to shop every other day. They rather wait for the right day when they can buy whatever they want.
At some point, they become capable of earning and start to buy things they once wanted. It can be clothing, bags, cell phones, or expensive jewelry. To top that off, buying gold and diamonds never gets old.
They can purchase a gold ring with lab-grown diamonds or small diamond earring studs. The same goes for other accessories.
Their urge to shop more and more can be due to a rush of adrenaline or call it an act of a woman rewarding herself. She worked hard and now she can spend anywhere.
You'll see this behavior more among working women. Due to stress at work, they gain inner peace through shopping online. The cherry on top is when they get a discount on their favorite product. In short, shopping is something that brings them joy and fulfillment.
7. It Boosts Their Confidence
When at a mall, you are free to roam inside any shop. You can take help from the workers in choosing what you’re looking for. They'll begin searching for the item you want and help you get it. This feeling of shopping boosts confidence and lets you be yourself for a while.
How so? When you finally purchase the item you have been wanting for a long time, you can wear it and feel amazing. It can be an outfit, a nail paint, a handbag, or any other accessory.
No one would question your purchase and you’ll be able to walk with confidence in your new shoes or an outfit. This thing gives a boost to your level of confidence.
Also, some women love to dress to impress. Doing so makes them the center of attention and they become an inspiration for others. They hear compliments on their shopping sense wherever they go.
Everyone loves to take suggestions from them on how to choose the best dressing style, what colors will suit them, and so on. When they receive so much appreciation from others, their energy level boosts up. They never fail to stand tall among other women.
That said, don’t rely on shopping to make you feel better always. Indeed, that nail paint or the dress looks good on you but you’re stunning either way.
8. For Refreshment & Spending Some Time With Their Friends
Are you someone who considers shopping a way of refreshment? You must be. Everyone does. One of the ways to enjoy it is through window shopping.
It’s not necessary to buy everything you want. The purpose of window shopping is to find the latest fashion styles and know about the best discount offers and deals.
Another thing you can do while shopping is inviting your friends over to go shopping together. In a hectic routine, meeting and shopping with your loved ones will help you relax.
Other than shopping, you’ll have ample time to talk about other stuff, cherish memories from the past, or enjoy your favorite snack. All of this will make your shopping a lot more pleasing and refreshing as you’re heading back home.
Conclusion
Compared to men, women go through various feelings and pain, both physically and emotionally. Therefore, they need some time for themselves to uplift their bad mood. In this context, a little shopping works like magic.
Not only that, but women also shop to avail discounts and coupons on their favorite items. As long as shopping doesn't affect your budget, you can continue filling your cart with the stuff you want. If it’s something that brings you joy and isn’t not affecting your budget, go for it.
