Here we are talking about the Holiday Shopping Trends That Will Last into 2021. While it can sometimes not feel like it, life will return to normal, and people will be again able to shop in the store and attend holiday parties. But what cannot be expected is for the consumption behaviors to revert to how they were pre COVID.
In present days the people are shopping in the new engrained behavior. While some of the behavior changes that accompanied the pandemic came out necessary and are turning into the expectations for a new normal. That's why it is designed out of necessity as a safer option of buying online and picking up in the store. Still, the consumer experienced it for so long, it is a habit and turning into the expected aspect of the service. So, for this, there are some trends for holiday shopping in 2021, which are given below:
Social Commerce:
This year's due to the lockdown situation, the flow in online shopping is here to stay, especially because of the given hurdle, which is due to the COVID 19 pandemic around the world and the brick's closure and the mortar stores. According to recent research, in 2020, above 41% of the consumers said they were currently shopping online for the things they would normally buy from the store.
Social commerce native shopping experience on a social media platform offers shoppers a more seamless way to shop online. So instead of clicking through to a third-party website, users can easily make a purchase right from a social media app or the site. Nowadays, social commerce is on the rise due to the pandemic situation globally. Especially in 2020, we saw a partnership between Tik Tok and Shopify, an expansion of Snapchat's native stores for the brands, and the introduction of the facebook shops.
Shops are the custom storefronts for businesses on Instagram and Facebook. Sellers can easily create the featured products' collections and modify their shop's look with banners, images, colors, and buttons. Furthermore, with the shops, Facebook is catering more directly to the brands than they have in the past. It is part of the Facebook effort to create a personalized shopping experience for the user in the app's shop destination. We expect to become more prominent to the user shortly.
Online Stores in Offline Spaces:
Due to the covid 19 outbreaks, directs to consumer brands just like Casper, Glossier, and Warby Parker started online. Still, these stores are since launched and expanded their physical presence over the past few years. Nowadays, most digital brands are turned to opening their stores sell clothes, which makes sense this is the category where the shoppers benefit from interacting with the products in person. For example, in present days, Amazon is opening a fresh grocery store in September. The Amazon fresh grocery store is a new grocery store designed from the ground up to offer a seamless grocery shopping experience, whether the customers are shopping in the store or online.
This new initiative from Amazon brings the ease and the accessibility of e-commerce
to brick and mortar grocery shopping. The Amazon fresh grocery store is offering same-day delivery and pickup and amazon.com package pickup and returns. Amazon also launched the Amazon dash cart to help the customer to skip the checkout line.
Increase in smart Speaker Shopping:
It seems like everyone these days has an Amazon Echo or the Google Home. Smart speakers were going on a large scale and reached a new record of up to 70%. The projections suggest that they are still growing by 2025, that the global smart speaker market can grow to over 35.5 billion US dollars. According to the research, 87.7 million adults in the US own a smart speaker, which equates to consumers' adoption rate. So here the question is how much will be trend progress in next year? Amazon Echo and the Google Home smart speakers have become a key tool for many online shoppers, especially as we all spend more time at home during the pandemic. Nowadays, around 20% of smart speaker owners use them for shopping activities, such as ordering products, conducting product research, and tracking deliveries. It is expected that this figure jumps to 52% within the next four years.
Blurring the Digital and the Physical Experiences:
Nowadays, brands have been striving to create holistically and cohesive experiences between their physical and digital channels for years. The brick and the mortar store are closed, so the retailers are now attempting to bring the in-store experience's benefits to their digital channels. It includes the developing way to generate and increase digital impulse purchases as effectively as for end caps as we touched.
These are some of the holiday trends that will last in 2021. These are all the trends that you see in this year last on.
