Halloween is coming, but don't you have any content ideas? No desire to repeat after the competitors? So now, relax since we've gathered 15 killer content ideas for Halloween, including attractive coupons and deals.
"Trick or treat" is a phrase symbolizing the upcoming Halloween holiday. For marketing, it's the perfect opportunity to run a successful social media campaign. So what are the benefits of Halloween for the advertising industry? Read this article to find out how exactly you should use this occasion to promote your brand on Instagram.
The Benefits of Halloween Advertising
"Scary advertising" is a chance to catch the wave since Halloween themes are easy to apply to every brand. Moreover, such an advertising strategy doesn't require a considerable outlay or expense. At the same time, it can bring quality results in the form of potential leads as well as direct customers.
It's important to remember that any occasion is an opportunity for a marketer to grab the target audience's attention. Halloween is already a ready marketing idea, which should be competently presented and brought to life. So, Halloween advertising is:
A simple introduction to the basic strategy;
Attracting the attention of a new audience;
A low spending budget;
Additional warming up of current customers;
Ready-made promotional ideas.
Through original advertising, Halloween pays off quickly since users positively receive such activities. For example, American researchers conducted a particular study. According to preliminary data, spending on Halloween could exceed $10 billion. According to statistics, by popularity, Halloween is in the top five and takes third place, behind Christmas and Thanksgiving.
So it's an excellent opportunity to take advantage of the favorable situation and make critical promotional accents on your products. As a result, not only narrowly focused brands (costumes, décor attributes) but also other spheres will be able to incorporate relevant, bright holiday Halloween advertising into business strategy.
How to Prepare Your Instagram for Halloween
First, your main task on the eve of Halloween is to engage people who care about the atmosphere, customers of the decor store, and just those who want to buy goods at the best price. Consider the best 15 Halloween Instagram content ideas in 2022 to boost your sales.
# 1 Continue the Thought
Invite your audience to continue the thought. For example, "If I were a vampire, then..." or "If a werewolf bit me, then...". To motivate your audience, you can offer authors of the most original stories steep discounts on Halloween costumes. We're sure your subscribers will love the idea of buying discounted holiday items using coupon codes, voucher codes, and discount codes. As for the story itself, your followers have to practice their writing skills. If some don't have any ideas but want a discount, they can use the Top Writing Reviews website and ask professional writers for help.
# 2 Come Up with an Engaging Post
If you need examples, you can offer your followers to tell a scary story down the chain. Start with "In a dark, dark city, in a dark, dark house on a dark, dark street, there was....." Then, have each commenter write another sentence that continues the story. Together you'll have a terrifying tale. It's another variation of the idea described in the previous paragraph, which will interest your subscribers.
# 3 Post Creative Recipe for Halloween
Describe a simple but spectacular recipe for Halloween, or make a collection of such recipes. Many people look for ways to decorate the party with witch finger cookies or cakes shaped like human eyes. This content goes viral on social media at lightning speed. If you have an author's recipe, you're sure to create a sensation. But if you don't, that's okay too because with Rated by Students, coming up with content will be a pretty easy task.
# 4 Conduct a Halloween Costume Parade
When the evening comes, you can invite your followers to post a photo of themselves in costume in the comments. It's also easy to make a contest out of this format, such as for the scariest costume. In addition, many stores often provide customers with various Halloween coupons and deals to help them buy quality items at discounted prices. So offer your subscribers this opportunity, and they'll be sure to thank you.
# 5 Create a Survey
Halloween is a very controversial topic. However, some love it, and others hate it (imagine, those people exist too). So let there be a battle! And in the comments, you can discuss what's good about this holiday and what's wrong. There are a lot of ideas for creating a poll. The main thing is to get the audience interested in attractive coupons and discounts. Who would give up the idea of saving money on Halloween?
# 6 Post a Selection of Images
Why don't you post a selection of pictures with a voting feature to choose the best one? For example, nail designs, makeup, or holiday hairstyles. If your audience is young moms, you can post a collection of children's costumes; if teenagers read you, you can post the scariest costumes. And, of course, hold a poll to see which of the proposed options appealed to your subscribers.
# 7 Talk About How Brands Prepare For the Holiday
It seems appropriate if your readers are primarily professionals or business executives who want to feed off ideas from successful competitors and market giants. And you have plenty of options for exciting ideas from brands for a holiday: take, for example, the vampire frappuccino that Starbucks made for Halloween.
# 8 Post Photos of Your Customers in Carnival Costumes
You can post photos of your clients in Halloween costumes and tag them. It's a perfect idea, especially if you have a restaurant business: this is where such content would come in handy. And, of course, don't forget about the best offers and promo codes that you can offer your customers for active participation in your contests, as well as photos of your products, which they share on social networks.
# 9 Find an Unusual Fact About Halloween Relevant to Your Business
There may be a large number of ideas. For example, do you have foreign language classes? Talk about the "trick or treat" tradition and exactly how the holiday is celebrated in other countries. If you don't have time to develop a compelling post, use the Trust My Paper site, and qualified professionals will do it for you.
# 10 Put a Little Holiday Spirit into Your Work Routine
Post pictures of your employees in costume or your office with a Halloween theme: spice up a boring corporate page with fun photos (don't forget to tag your colleagues on them!). This way, you'll build trust with your audience. Remember, people buy from people, and such displays of humanity will increase interest in your brand.
# 11 Post a List of the Best Halloween Movies
Of course, not everyone will go out tonight to celebrate: and many of those who stay home will want to watch a horror movie or a black comedy to spend the evening in the spirit of the spooky holiday. But even for an evening in a small circle, you'll need various Halloween attributes, which your customers can get at a discount if you allow them to do so. Sure, they won't remain in debt.
#12 Compile a Selection of the Scariest Songs, Sounds, or Videos
Take NASA as an example: they published recordings of the most frightening sounds from space. You can follow this path or come up with something of your own. By 2002, many musicians had written various songs in honor of Halloween. You can easily find them on the Internet and compile a list of scary hits on your page. However, the sounds and music don't have to be terrible. For example, if your audience is moms, you can compile a selection of children's holiday songs for them.
#13 Use Hashtags
Today, it's best not to forget about hashtags: be sure to add themed hashtags to your post, which will help you gain more activity in your feed. On Halloween day, users will check them out on all possible social media platforms, especially Instagram. So take the time to tackle this issue.
#14 Set Up a Promotion
Set up a promotion or offer a discount on a specific product or service relevant to the holiday. Most importantly, don't forget the humor; let the point of your post be not the discount itself but how the product is played up in light of Halloween. We mentioned deals in the previous paragraphs. But you should be a lot more creative about the promotion.
# 15 Offer an Alternative
You can also work from the opposite direction. There will probably be a lot of Halloween today: time to post materials or picks labeled "For those who are tired of Halloween: picks...." No matter the selection, those already tired of the holiday will like it. On the other hand, be prepared that holiday lovers may resent you for it. But we are sure you'll also find an audience that shares your opinion on this matter.
Summing Up
Halloween is the perfect occasion to try something new if you've waited a hundred years for a chance to shine in the situational content genre. Consider how your target audience feels about the day and what they're doing now, and find a content format they'll be interested in. Don't forget to engage your subscribers with great discounts and promotions.
